We've perfected the world's favourite cake, dessert, pastry and treat recipes for everyone to enjoy. That's why we're affectionately known as the Cake People. Using only the finest, freshest and most natural ingredients available, you can taste the quality and care in every bite. That's because we're obsessed with being masters of our craft. Each creation is baked from scratch and made by hand at our world-class bakery in Durban, South Africa.

Moir's has been a successful South African brand for over a 100 years. Products range from desserts and bakes, to jellies and custards. The business was founded by Scotsman, John Moir, who began by making fruit-flavoured jellies. The first Moir's jelly in South Africa was produced in a factory in Woodstock just after the First World War. The company subsequently expanded its product offering, moving to premises in Ndabeni to accommodate increased production in 1950. Today, Moir's is the leading brand when it comes to jellies, custards and instant puddings - indeed a delectable tradition!