The National Automobile Dealers' Association is a professional body representing the interests of businessmen who own / operate new vehicle motor vehicle and motorcycle franchise dealerships and qualifying used car and motorcycle only outlets in South Africa, It is dynamically committed toward the enhancement of the image of the retail motor business; facilitating the interface between dealers and the motor manufacturers who supply them; building rewarding relationships between dealers and their customers; and bringing relevant issues facing its members to the attention of government at all levels. In all forums, NADA is the fully representative and respected voice of the retail motor industry in South Africa.

The retail motor industry looks to the Motorcycle Dealers' Association as its mouthpiece to protect and further the interests of the motorcycle sales and service industry. The MDA has on a number of occasions successfully negotiated with government on issues relating to import taxation and traffic legislation which was seen to be prejudicial to the interests of the industry and consumers. MDA also periodically liaises with insurance companies and financial institutions with the view to negotiate better dispensations for its members. An additional important function of the Association is to liaise extensively with the Association of Motorcycle Importers and Distributors, where MDA represents the interests of dealers during discussions with South Africa`s major motorcycle importers. Accredited membership of MDA allows proprietors to display the RMI Code of Conduct through which it is undertaken to provide products and services at a fair and reasonable price, and to honour bot