Arlex Fragrances are manufacturers, wholesalers and distributors of ladies and men's generic oil based perfumes. We have been established more than 20 years and our range comprises around 100 beautiful fragrances to choose from. We now operate online from our manufacturing premises in Suideroord, Johannesburg South. Our perfumes are affordable and very long-lasting and we offer 'stock pricing' and 'non-stock pricing with specials' We have many agents throughout the country who are earning excellent income buying and selling our perfumes. Each fragrance comes in its own individual Arlex box (with the exception of our 120 ml sizes which will be boxed at a later date) so our packaging is professional and very attractive but, more importantly, our perfumes are superb. We courier or Postnet orders throughout the country for a small fee. Join us today - you won't be disappointed!

Perfumes, personal care and cosmetics of the best quality, for less.

We supply a wide range of traditional African products from different ranges including, High Power & Tri-med. We also have Sof n Lovely & Sof n Magic products which are cosmetic & hair products. The products are well researched with experience in this market spanning over 40 years. Guideline Trading was established on the 5th of October 1995. It was created by brothers with a vision to supply South Africa with the best traditional products. In 2020 when covid hit South Africa, Guideline changed their strategy in selling. We launched our online portal in 2021 in hopes to minimize contact & keep each other safe. '‹We have a number of dedicated staff members here to ensure that all your enquires and orders are taken care of in a timely manner.

We make Inspired by Eau de Parfum! We are passionate about making exquisite long-lasting fragrances and importing elegant Sterling Silver Jewelry to complete any well-put-together outfit.

Perfumes, personal care and cosmetics of the best quality, for less.

Perfumes, personal care and cosmetics of the best quality, for less.