Massmart is a South African-based globally competitive regional management group, invested in a portfolio of differentiated, complementary, focused wholesale and retail formats. These are each reliant on high volumes and operational excellence as the foundation of price leadership, in the distribution of mainly branded consumer goods for cash. Massmart is the second-largest distributor of consumer goods in Africa, the leading retailer of general merchandise, liquor and home improvement equipment and supplies, and the leading wholesaler of basic foods. The Group comprises nine wholesale and retail chains, and one buying group - 374 stores and 633 buying group members all focused on high-volume and low-cost distribution. TRADING BRANDS: Cambridge Food, Shield, Jumbo, CBW, Game, Dion Wired, Makro, Builders Superstore, Builders Warehouse, Builders Express, Builders Trade Depot.