Poetry was founded by a small group of people who share a real love for making things that inspire the imagination. They carefully source, design and select products from across the world with an eye for the smallest details, a passion for old-world craftsmanship and a desire to see shopping elevated to an activity where customers don't just find novelties, but rather experience a journey of personal discovery. The store concept appeals to sophisticated women who want beautiful clothing, footwear, accessories, bath and body, confectionery and homeware. In an age of mass-production and commercialisation, Poetry has become a destination for well-read and well-travelled women who long for clothes that aren't found on the shelves of stores everywhere.